Joanna Bunten · Marketing executive & consultant
I help organizations turn complex ideas into clear stories, stronger relationships and measurable growth. My work spans B2B and B2C brands, digital products, national campaigns and founder communities.
About me
I'm Joanna Bunten, a marketing executive and founder based in Northwest Arkansas. My work spans B2B and B2C marketing, national retail campaigns, statewide programs and digital marketplace commercialization.
Today, through Bunten & Associates, ConnectNWA and POVRZI SE, I work with leaders who need a clear path from an ambitious idea to an audience that cares. I like building the story and the systems behind it, then bringing the right people together to make progress.
Selected work
Selected examples of product commercialization, integrated campaigns and national brand leadership.
Led marketing across five business units and helped bring a digital freight marketplace to market. The work connected product positioning, shipper and carrier messaging, sales enablement and lifecycle programs.
Joined the founding marketing team, built integrated statewide campaigns and developed digital touchpoints that supported ongoing engagement, including a website, app and loyalty club.
During this national brand campaign, I directed media and branding initiatives across eight retail divisions, including PR, promotions, events and media partnerships.
Experience
The organizations behind my professional experience, consulting practice and ventures.
Campaigns
Explore original campaign imagery, product stories, videos and program examples.
Enterprise & digital marketplace · 2015–2020
As Head of Marketing, I led the team connecting J.B. Hunt’s enterprise brand with its digital marketplace. The work brought together product positioning, demand generation, customer stories, executive communications and sales enablement to drive adoption across shipper and carrier audiences.
▶ Watch original videoProduct commercialization · 2017
Positioning and product storytelling made the marketplace’s value clear to carriers, connecting digital freight matching with a simpler way to find and book loads.
▶ Watch original demoProduct education · 2020
Feature-led content translated a complex platform into a clear customer experience, helping businesses understand how to quote, book and manage freight online.
▶ Watch customer storyCustomer proof · 2018
Real customer stories brought credibility to product benefits. The series supported persona-based digital campaigns, testing and marketplace adoption.
▶ Watch executive keynoteExecutive narrative · 2019
Executive messaging, keynotes and national sales content connected the company’s legacy with a future built around technology, data and a two-sided marketplace.
Service launch · 2019
A new drop-and-hook service extended the 360 marketplace into a physical trailer network. The brand and launch story made the benefits tangible for businesses and carriers.
Read the original launch announcement ↗Leadership scope from my résumé. Marketplace scale reported by J.B. Hunt in November 2019.
Technology, data and the J.B. Hunt 360 story.
Product messaging, customer stories and demand programs.
Demonstrations, load-board features and rewards content for both sides of the marketplace.
Website, CRM and marketing automation transformation.
Content for considered, sales-enabled buyer journeys.
People-led storytelling around organizational change.
Positioning sustainability with measurable operations.
Examples selected from my original portfolio. Videos open the original J.B. Hunt channel. Website screenshots are portfolio reference images.
Public sector · 2009–2015
From brand launch to sustained engagement, I directed marketing and advertising across broadcast, outdoor, retail, digital and community programs. The work connected lottery products with the people and college opportunities funded by scholarships.
Results reported in Joanna’s September 2015 portfolio. Sales growth coincided with campaign flights; it is not presented as independently measured advertising attribution.
National retail · 2005–2009
Fashion-forward brand storytelling through a corporate partnership with Condé Nast. I managed the national media program and helped connect glossy magazine advertising with editorial relationships, celebrity events and sponsorships.
Brand experience
The magazine campaign extended into Fashion Rocks, a national television event sponsorship, alongside celebrity appearances and in-store experiences.
View original portfolio examples ↗Creative and publication labels reproduced from Joanna’s September 2015 portfolio.
Founder projects
Connect brings professionals, entrepreneurs and community builders together across cities through intentional introductions, shared goals and lasting relationships. I created it to help people grow their businesses, explore opportunities and strengthen their communities. The Connect network spans Northwest Arkansas, Little Rock, Tulsa, Kansas City, Jonesboro, Greenville and Springdale.
Where it began
I founded ConnectNWA to bring professionals, founders and community builders together through intentional introductions and shared goals.
We learn what people are looking for, curate relevant connections and follow up as relationships grow.
New venture · Southeast Europe
I'm building a workforce and community platform that connects people with work, skills, mentors, employers and community resources.
Beginning in North Macedonia, the concept is designed to extend to Albania, Kosovo, Serbia and Bulgaria.
Partnerships & networks
Partnerships, media relationships and the sponsor networks represented across my work.
Résumé
A visual two-page profile of my marketing leadership, consulting work and founder projects, with detailed career experience and credentials.
I'd welcome a conversation about brand, commercialization or community building.
Beyond the portfolio.
A perspective on business, community and the relationships that move both forward.
See all updates on LinkedIn ↗Bunten & Associates on Facebook
Follow Bunten & Associates on Facebook ↗If posts don’t display, open our Facebook page using the link above.
Ideas, people & progress.
Selected posts on leadership, entrepreneurship and community.
Growing without losing what makes NWA special.
My perspective on the housing, infrastructure and community planning needed as Northwest Arkansas grows.
Read the original post ↗Every chapter built the next one.
What corporate retail, the Arkansas Lottery, J.B. Hunt and running my own businesses taught me about leadership and building brands.
Read the original post ↗The right rooms can change trajectories.
How intentional introductions and lasting relationships help professionals, businesses and communities move forward.
Read the original post ↗