Senior Marketing & Commercialization Leader
Driving revenue growth for Fortune 500 and high-growth B2B SaaS organizations across North America.
Known for partnering with senior stakeholders, sales, product, and customer success teams to translate business priorities into demand generation, product commercialization, and measurable pipeline and expansion revenue.
Trusted advisor in complex, matrixed organizations where marketing is accountable for growth, ROI, and outcomes at the highest levels of the business.
AI Narrative & Market Repositioning
Executive narratives, keynotes, national sales messaging, interviews, and press releases developed to reposition J.B. Hunt from a transportation company to a technology- and data-driven SaaS organization—highlighting early adoption of AI and first-party data to power a two-sided digital marketplace with the launch of J.B. Hunt 360.
Keynote for CCO at Industry Event
Tradeshow & Sirius Radio
National Sales Summit 2017
National Sales Summit 2020
J.B. Hunt and project44 Collaborate to Deliver Less-Than-Truckload and Truckload Visiblity in J.B. Hunt 360
J.B. Hunt Makes First Company Delivery Using eCascadia
J.B. Hunt Earns SmartWay Excellence Award for 10th Year
J.B. Hunt Joins USDOT in Fight Against Human Trafficking
J.B. Hunt Named One of America's Best Employers of 2018 by Forbes
J.B. Hunt Moves to 4th on FreightWaves FreightTech 25
J.B. Hunt Named to Fortune 500 List for 7th Consecutive Year
J.B. Hunt Hosts Run for the Fallen Memorial
J.B. Hunt Drivers Recognized and Rewarded for 2M+ Miles of Safe Driving
J.B. Hunt Teams Up with Industry Leaders to Reward Carriers
J.B. Hunt Aquires Cory 1st Choice Home Delivery
J.B. Hunt Announces Arbitration Update and Other Q3 Items
SaaS Commercialization & Performance Marketing
Customer testimonial content developed and activated as part of the J.B. Hunt 360 SaaS commercialization—distributed through programmatic and digital channels, tested across distinct personas, and optimized through data-driven experimentation and attribution to drive adoption and growth.
Shipper-Side SaaS Commercialization & Performance Marketing
Product and feature-led video campaigns developed and activated to drive adoption on the shipper side of the J.B. Hunt 360 two-sided marketplace—leveraging programmatic media, persona-based testing, and attribution to optimize performance and balance marketplace growth.
Enterprise Website & Revenue Platform Transformation
Led a multi-million-dollar transformation of J.B. Hunt’s enterprise website and digital front door—migrating to Adobe CMS and integrating bi-directional data flows with Microsoft Dynamics CRM and Marketo. The initiative required executive approval supported by a five-year profitability and ROI forecast, establishing a scalable foundation for demand generation, lifecycle marketing, and measurable revenue growth.
Enterprise & Business Unit Case Studies | ABM Activation
Customer case studies developed within a consistent enterprise framework and tailored to specific business units—then activated through account-based marketing and digital channels to support sales enablement, cross-sell opportunities, and pipeline growth across diverse buyer segments.
White Papers & Executive Briefings for Sales-Enabled Buyer Journeys
Long-form white papers and executive briefings developed at varying depths and activated across buyer journeys, account-based marketing programs, and highly targeted digital channels—equipping sales teams with buyer-specific content to support consultative engagement across complex B2B buying cycles.
Legacy, Culture & Organizational Transformation
Brand and culture storytelling developed for both internal and external audiences to support alignment during a period of transformation—communicating a $100M investment in technology and data to modernize internal platforms and AI-enabled SaaS offerings while honoring the company’s legacy and values.
ESG Strategy Enabled by Technology & Data
Led the launch and positioning of ESG initiatives integrated with J.B. Hunt’s SaaS platform—using technology and data to support environmental responsibility while advancing the company’s mission, “to build the most efficient transportation network in North America,” developed as part of a broader transformation strategy.
Public Company Financial Communications & Disclosure Discipline
Experience supporting public company financial communications and regulated disclosures, including earnings materials, segment reporting, and annual filings—demonstrating an understanding of SEC requirements, disclosure controls, and the importance of separating commercial and SaaS narratives from investor and analyst communications until offerings are market-ready.
